{"id":15118,"date":"2014-04-28T11:21:34","date_gmt":"2014-04-28T09:21:34","guid":{"rendered":"https:\/\/openmet-xc.whads.com\/openmet-customers\/estudios-perfil-de-clientes\/"},"modified":"2024-11-18T13:56:28","modified_gmt":"2024-11-18T11:56:28","slug":"customer-profile-studies","status":"publish","type":"page","link":"https:\/\/openmet-xc.whads.com\/en\/openmet-customers\/customer-profile-studies\/","title":{"rendered":"Customer profile studies"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"customers-badge\">Openmet Customers<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-section alignfull has-inner-blocks-gap-none getwid-margin-top-none getwid-section-content-full-width\" style=\"margin-bottom:80px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section alignfull alignfull\"><div class=\"wp-block-getwid-section__wrapper\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h1 class=\"wp-block-heading has-huge-font-size\">Customer profile studies<\/h1>\n\n\n\n<p>Get to know your customers better so that you can offer them products and services adapted to their needs with our <strong>customer profile studies<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons has-custom-font-size animated pulse is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\" style=\"font-size:8px\">\n<div class=\"wp-block-button has-custom-font-size chevron-right\" style=\"font-size:16px\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"\/en\/contact-us\/\" style=\"background-color:#0d99cc\" target=\"_blank\" rel=\"noreferrer noopener\">Contact our experts<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube animated fadeInUp wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Satisfacci\u00f3n y perfil de clientes con OpenMet\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/IbFf9UqC_Vw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Consulting and conducting customer surveys<\/h2>\n\n\n\n<p>These projects involve carrying out surveys on a customer sample on whom the company has no information in order to precisely identify their characteristics, using this information for decision making in sales, marketing, communication and pricing.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:40px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Goals and desired results on the customer profile<\/h3>\n\n\n\n<ul style=\"background-color:#f5f8fc\" class=\"wp-block-list checked customers has-background\">\n<li>Learn about client or user profile<\/li>\n\n\n\n<li>Identify key business cohorts<\/li>\n\n\n\n<li>Open a direct channel of communication between employee and company<\/li>\n\n\n\n<li>Improve market processes and sales campaigns<\/li>\n\n\n\n<li>Differentiate yourself from your competitors.<\/li>\n\n\n\n<li>Obtain objective data for decision-making<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">How we work customer profiles studies<\/h3>\n\n\n\n<ul style=\"background-color:#f5f8fc\" class=\"wp-block-list checked customers has-background\">\n<li>We help to design the segmentation questionnaire<\/li>\n\n\n\n<li>We manage the distribution and data capture process using electronic, in-person, telephone and\/or printed surveys<\/li>\n\n\n\n<li>When necessary we apply the statistical calculations required to correct or weight information<\/li>\n\n\n\n<li>We provide access to the <strong><a href=\"\/en\/openmet-feedback-manager\/\">Openmet Feedback Manager platform<\/a><\/strong> which allows users to visualise information in a Business Intelligence environment and automatically produce reports<\/li>\n\n\n\n<li>We analyse and present the results of the study, pinpointing strengths and areas for improvement.<\/li>\n\n\n\n<li>We help and support you throughout the process<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default alignwide\" style=\"background-color:#999999;color:#999999\"\/>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:40px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-group mb-2 animated fadeInUp\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading display-3\">Blog<\/h2>\n\n\n\n<p class=\"has-text-align-left alignleft has-text-color\" style=\"color:#999999\">If you want to know more, at Openmet Group we write our own articles in order to help you grow your business <\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size chevron-right has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"\/en\/blog\" style=\"background-color:#0d99cc\">read more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:10px\" aria-hidden=\"true\"><\/div>\n\n\n        <div class=\"wp-block-getwid-custom-post-type custom-post-type-post has-layout-grid has-spacing-normal\">\n            <div class=\"wp-block-getwid-custom-post-type__wrapper getwid-columns getwid-columns-3\">\n                \t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/openmet-xc.whads.com\/en\/7-useful-tips-for-dealing-with-negative-feedback\/\">\n        <img decoding=\"async\" width=\"640\" height=\"384\" src=\"https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2024\/03\/negative-feedback.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"7 Useful Tips for Dealing with Negative Feedback\" srcset=\"https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2024\/03\/negative-feedback.jpg 768w, https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2024\/03\/negative-feedback-300x180.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/openmet-xc.whads.com\/en\/7-useful-tips-for-dealing-with-negative-feedback\/\">7 Useful Tips for Dealing with Negative Feedback<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/openmet-xc.whads.com\/en\/category\/openmet-customers\/\" rel=\"category tag\">Openmet Customers<\/a> <a href=\"https:\/\/openmet-xc.whads.com\/en\/category\/organizational-climate\/\" rel=\"category tag\">Organizational climate<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>At Openmet, we provide consultancy and technology for surveying and analyzing the opinions of strategic groups such as employees, clients, and other stakeholders. Managing all of this isn&#8217;t easy, which&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/openmet-xc.whads.com\/en\/how-to-decide-on-survey-frequency-for-clients\/\">\n        <img decoding=\"async\" width=\"640\" height=\"400\" src=\"https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2024\/03\/online-surveys.jpg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"How to Decide on Survey Frequency for Clients\" srcset=\"https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2024\/03\/online-surveys.jpg 768w, https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2024\/03\/online-surveys-300x188.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/openmet-xc.whads.com\/en\/how-to-decide-on-survey-frequency-for-clients\/\">How to Decide on Survey Frequency for Clients<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/openmet-xc.whads.com\/en\/category\/openmet-customers\/\" rel=\"category tag\">Openmet Customers<\/a> <a href=\"https:\/\/openmet-xc.whads.com\/en\/category\/openmet-people\/\" rel=\"category tag\">Openmet People<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>Over the past few years at Openmet, we&#8217;ve noticed a rise in the frequency of our client and employee evaluation projects and studies. They&#8217;re becoming more and more frequent, and&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class='wp-block-getwid-custom-post-type__post'>\n\t\t\t\t\t\t\t\t\t\n<div class=\"wp-block-group blog-post-grid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-getwid-template-post-featured-image aligncenter\" >\n            <a href=\"https:\/\/openmet-xc.whads.com\/en\/surveys-with-question-rotation\/\">\n        <img decoding=\"async\" width=\"640\" height=\"371\" src=\"https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2017\/05\/surveys-with-question-rotation.jpeg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"Surveys with Question Rotation\" srcset=\"https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2017\/05\/surveys-with-question-rotation.jpeg 649w, https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2017\/05\/surveys-with-question-rotation-300x174.jpeg 300w, https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2017\/05\/surveys-with-question-rotation-100x58.jpeg 100w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>            <\/a>\n    <\/div>\n\n\n\n<h3 class=\"wp-block-getwid-template-post-title h4\"><a class=\"wp-block-getwid-template-post-title__link\" href=\"https:\/\/openmet-xc.whads.com\/en\/surveys-with-question-rotation\/\">Surveys with Question Rotation<\/a><\/h3>\n\n\n<div class=\"wp-block-getwid-template-post-meta has-direction-row\" >\n    \n\n<div class=\"wp-block-getwid-template-post-categories has-text-color\"  style=\"color:#999999;\" >\n        <a href=\"https:\/\/openmet-xc.whads.com\/en\/category\/customer-satisfaction\/\" rel=\"category tag\">Customer Satisfaction<\/a> <a href=\"https:\/\/openmet-xc.whads.com\/en\/category\/openmet-customers\/\" rel=\"category tag\">Openmet Customers<\/a><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-getwid-template-post-content is-excerpt\" ><p>One of the most important challenges that we face at Openmet when it comes to customer surveys is the need for brevity. In general, the time spent by customers completing&hellip;<\/p><\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t            <\/div>\n\n                    <\/div>\n        \n\n\n<div class=\"wp-block-getwid-section alignfull alignfull getwid-margin-bottom-none getwid-section-content-full-width\" style=\"margin-top:80px\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-top-none getwid-padding-bottom-none getwid-padding-left-none getwid-padding-right-none getwid-margin-left-none getwid-margin-right-none\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background has-background\" style=\"background-color:#f5f8fc\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-getwid-section openmet-cta animated fadeInUp getwid-margin-top-none getwid-margin-bottom-none\"><div class=\"wp-block-getwid-section__wrapper getwid-padding-mobile-left-small getwid-padding-mobile-right-small getwid-margin-left-none getwid-margin-right-none\" style=\"padding-top:40px;padding-bottom:80px;padding-left:15%;padding-right:15%\"><div class=\"wp-block-getwid-section__inner-wrapper\"><div class=\"wp-block-getwid-section__background-holder\"><div class=\"wp-block-getwid-section__background\"><\/div><div class=\"wp-block-getwid-section__foreground\"><\/div><\/div><div class=\"wp-block-getwid-section__content\"><div class=\"wp-block-getwid-section__inner-content\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2021\/09\/smile.png\" alt=\"\" class=\"wp-image-13585\" width=\"48\" height=\"48\"><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center h3\" style=\"font-size:30px\">How can we help?<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Here at <strong>Openmet Customers<\/strong> we can help you to manage and diagnose a large proportion of key information needed to ensure a better knowledge and understanding of the customer.<br>Openmet Customers helps you to maximise success in your market research projects thanks to the combination of our know-how and the help of our consultants, specialists and call-center agents, as well as our Openmet Feedback Manager software : <strong>E-Surveys, CATI and CAWI (capture of electronic data) + KPIs (dashboards and indicators) + Business Intelligence (results analysis environment)<\/strong>.<br>We can conduct local or worldwide surveys, via e-surveys, phone surveys or other channels.<\/p>\n\n\n\n<div class=\"wp-block-getwid-advanced-spacer\" style=\"height:20px\" aria-hidden=\"true\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-right has-text-color has-medium-font-size\" style=\"color:#0d99cc\"><strong>Why don&#8217;t we start?<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center alignleft is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-font-size chevron-right is-style-fill has-small-font-size\"><a class=\"wp-block-button__link has-white-color has-text-color has-background\" href=\"\/en\/contact-us\/\" style=\"background-color:#0d99cc\"><strong>contact Openmet Group<\/strong><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Knowing more and better customers is fundamental in order to offer them products and services adapted to their demand. This type of project surveys customer samples for whom little or limited information is available in order to then be able to accurately estimate their characteristics and use this data to segment them and facilitate commercial, marketing, communication, pricing, etc. decisions&#8230;.<\/p>\n<p><a class=\"openmet-read-more-link\" href=\"https:\/\/openmet-xc.whads.com\/en\/openmet-customers\/customer-profile-studies\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":6,"featured_media":13789,"parent":15071,"menu_order":87,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"ub_ctt_via":"","footnotes":""},"class_list":["post-15118","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_image_src":"https:\/\/openmet-xc.whads.com\/wp-content\/uploads\/2021\/09\/estudios-perfil-clientes.svg","_links":{"self":[{"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/pages\/15118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/comments?post=15118"}],"version-history":[{"count":8,"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/pages\/15118\/revisions"}],"predecessor-version":[{"id":18966,"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/pages\/15118\/revisions\/18966"}],"up":[{"embeddable":true,"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/pages\/15071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/media\/13789"}],"wp:attachment":[{"href":"https:\/\/openmet-xc.whads.com\/en\/wp-json\/wp\/v2\/media?parent=15118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}